Leading design system team @ Transcenda
I'm leading the design system team at Transcenda, building a system that serves a B2B platform across 30+ sub-products. The work is part craft, part org design — you can't scale a system without also figuring out how the team around it works. I've spent the last 2 years doing both: shaping the system and defining how the team is structured, how it prioritizes, how it moves. Right now I'm focused on integrating AI capabilities into the system.
Before Transcenda I was at JustAnswer working on retention and LTV, and at SoftServe earlier in my career — spanning discovery, strategy, and cross-functional delivery.
Selected works

JustAnswer
Led mobile strategy and dashboard redesign for JustAnswer. Delivered measurable improvements in LTV, retention, and refund rate.
2022–2023

FreeConferenceCall
Led a team of 3 designers to overhaul FreeConferenceCall's mobile experience. iOS App Store rating grew by 0.4 pts in the first 3 months post-launch.
2020–2021

CorelDraw for macOS
Rebuilt CorelDRAW as a native macOS app — from Windows-only legacy product to App Store launch.
2018–2019

B-sides
Various concepts and stuff